W hen the first ever stage adaptation of the global book and film franchise The Hunger Games opens its doors in London next week, fans paying up to £200 have been promised an "electrifying" and "immersive" experience. The show at the purpose-built 1,200 seat Troubadour in Canary Wharf, which features Hollywood A-lister John Malkovich appearing via screen as the evil President Snow who oversees the televised spectacle of teenagers fighting to the death, is the latest in an explosion of launches looking to cash in on a boom in consumer demand for experiential entertainment, often linked to bankable franchises. The boom in the market for experimental, unusual nights out and shows is well established, from escape rooms, axe throwing and slumber parties to Secret Cinema's Olympic Park takeover to recreate the setting for Back to the Future and the hugely successful Abba Voyage. Recent pop-ups include experiences linked to Minecraft, Jurassic World and Squid Game. As big money has rolled into the sector, so too has a desire from companies to rely on solid gold intellectual property to bring in the crowds - with mixed results.

Last week, the New York Attorney General's office sent Madison Square Garden Entertainment a letter demanding answers. The state's top law enforcement agency wants to know more about how the company operating Radio City Music Hall and the storied arena where the NBA's Knicks play uses a face recognition system to deny entry to certain people, and in particular lawyers representing clients in dispute with Madison Square Garden. The letter says that because the ban is thought to cover staff at 90 law firms, it may exclude thousands of people and deter them from taking on cases "including sexual harassment or employment discrimination claims." Since the face recognition system became widely known in recent weeks, MSG's management has stood squarely behind the idea of checking faces at the door with algorithms. In an unsigned statement, the company says its system is not an attack on lawyers, though some are "ambulance chasers and money grabbers."